How to Stop the Feast and Famine Cycle and Finally Take Control of Your Business Money

How to Stop the Feast and Famine Cycle and Finally Take Control of Your Business Money

May 7, 2025 | Building Emotional Muscle, Building Financial Muscle, Debt, Debt Payment, Debt Repayment, Educational Series, Financial Education, Financial Freedom, Financial Health, Financial Management 101, Mortgage, Net Worth, Retirement, Saving Money, Self Development

Let’s get real for a moment.

Running a small business is a wild ride. One month you’re rolling in sales and feeling unstoppable. The next, you’re counting coins, putting off paying that supplier, and wondering if you’ll need to dip into your personal savings again (that’s if you have any left).

Sound familiar?

If you’re living in the stressful loop of feast and famine, you’re not alone – and it’s not your fault. Most business owners start their business because they’re great at what they do, not because they’re experts in money management.

But here’s the good news: you can absolutely break the cycle and build a business that pays you consistently, without losing your mind in the process.

Let’s dive into what causes this rollercoaster and, more importantly, how to hop off it for good.

What is the Feast and Famine Cycle, Anyway?

It’s the classic small business trap. When you’re in “feast” mode, you’re busy delivering services, taking on all the clients, and hustling hard. You’re making money, and it feels great.

But because you’re so busy working in the business, you’re not working on it. Marketing falls off. You don’t follow up on leads. You’re not planning ahead.

Then, suddenly – bam! – the work dries up. The cash stops flowing, and panic sets in. So, you hustle hard again to find more clients. And the cycle repeats.

It’s exhausting, stressful, and totally unsustainable.

 

Feast and Famine Cycle

Why It Happens (And Why It’s Not Your Fault)

Here’s what no one tells you when you start your own business: Cash flow is everything.

But too many small business owners don’t have a plan for their money. They treat their business account like a personal piggy bank, or they’re too busy wearing 15 hats to track expenses properly.

Without systems, buffers, and strategy, you’re flying blind. And that’s a dangerous way to run a business – no matter how good you are at what you do.

How to Break the Cycle: 7 Steps to Consistent, Confident Business Finances

It’s time to turn your financial chaos into clarity. Here’s how you do it – step by step.

1. GET CLEAR ON YOUR NUMBERS

Let’s start with a little tough love: if you don’t know your numbers, you don’t know your business.

That means knowing:

  • How much it really costs to run your business monthly
  • Your average monthly revenue
  • Your break-even point
  • How much you need to earn to pay yourself properly

This doesn’t have to be complicated. Use a simple spreadsheet or accounting tool (like Xero, QuickBooks, or even a Google Sheet) to track everything that comes in and goes out.

Knowledge is power, and in business, it’s the difference between survival and success.

2. SEPARATE YOUR PERSONAL AND BUSINESS FINANCES

If you’re still using one bank account for everything, we need to talk.

Mixing personal and business money is a recipe for confusion, stress, and tax-time nightmares.

Set up a separate business account, and commit to paying yourself a “business wage” regularly, even if it starts small. This not only helps you manage your cash flow better, it makes you feel more like the CEO you are.

3. CREATE A MONEY FLOW SYSTEM THAT WORKS FOR YOU

Ever heard of Profit First? It’s a simple but powerful cash management system where you allocate money into separate “buckets” every time income comes in.

Here’s a basic version you can try:

  • Income Account – where all your revenue lands
  • Profit Account – set aside 5-10% for long-term savings or growth
  • Owner’s Pay Account – your regular wage
  • Tax Account – avoid nasty surprises at BAS time
  • Expenses Account – to cover day-to-day costs

The goal is to become intentional with every dollar. This way, you’re not wondering where all the money went at the end of the month. 

4. PLAN FOR THE LOWS – WHILE YOU’RE IN THE HIGHS

In “feast” mode, it’s easy to feel like the good times will last forever.

They won’t. And that’s okay, if you’re prepared.

Start building a business buffer fund – at least one month’s worth of operating expenses. When things slow down, you’ve got breathing room and don’t have to make decisions from a place of fear.

Pro tip: Automate transfers to your buffer fund after every client payment. Out of sight, out of spend.

5. SET REGULAR MONEY DATES (WITH YOURSELF OR WITH YOUR BOOKKEEPER)

You wouldn’t ignore a partner for months and expect the relationship to thrive, right? Same goes for your business finances.

Block out 30–60 minutes every week to:

  • Check your cash flow
  • Send invoices
  • Pay bills
  • Review your numbers
  • Track your goals

Make it fun – grab a coffee and put on your favourite playlist. The more you connect with your money, the more empowered you’ll feel.

6. DITCH THE HUSTLE CULTURE AND CREATE RECURRING REVENUE

Feast and famine often come from project-based or one-off work. If every sale requires a new client or fresh hustle, your income will always be up and down.

What can you do to create consistent income?

  • Offer monthly retainers or packages
  • Launch a membership or group program
  • Create digital products (courses, ebooks, templates)
  • Automate a funnel that sells for you in the background

Even just one recurring income stream can bring serious stability.

7. GET HELP SOONER, NOT LATER

You don’t have to do this alone.

If you’re constantly stuck in financial stress, it’s time to call in some support. A good financial coach (?‍♀️ like me!) can help you set up systems, build a plan, and create a business that pays you – without the burnout.

Sometimes the biggest breakthrough is admitting you need help and taking that first step toward real change.

Bonus Tips for Aussie Small Biz Owners

Since I’m based in Australia and many of my clients are too, here are a few extra pointers:

  • Stay on top of BAS and GST obligations – set aside a percentage of income as soon as you get paid.
  • Consider using accounting software like Xero to automate your BAS and income tracking.
  •  Use the ATO’s small business cash flow projection tool to forecast your months ahead.
  •  Look into government grants or support – there may be funding or mentoring programs available. 

Final Thoughts: You Deserve Consistent Cash, Not Constant Stress

Here’s the truth: You didn’t start your business to feel financially anxious all the time. You started it for freedom, flexibility, and fulfillment.

The feast and famine cycle might feel normal – but it’s not healthy, and it’s not inevitable.

With the right systems, support, and mindset, you can step into a whole new way of doing business. One where you feel in control, empowered, and finally able to enjoy the fruits of your hard work.

Ready to Ditch Feast and Famine for Good?

If this blog lit a fire in you, and you’re ready to say goodbye to cash flow stress, I’ve got your back.

Book a call so we can talk about how I can help you build your financial muscle, take control of your cash flow, and finally get paid like the boss you are.

? Let’s stop just surviving—and start thriving. 

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The Vault
Why Every Small Business Owner Needs a Financial Coach in Their Corner

Why Every Small Business Owner Needs a Financial Coach in Their Corner

Apr 30, 2025 | Building Emotional Muscle, Building Financial Muscle, Debt, Debt Payment, Debt Repayment, Educational Series, Episodes, Financial Education, Financial Freedom, Financial Health, Financial Management 101, Home Loan, Mindset, Mortgage, Net Worth, Relationships, Retirement, Saving Money

Running a small business is no joke. You wear all the hats – CEO, marketer, customer service rep, bookkeeper, and sometimes even janitor. The freedom and flexibility of entrepreneurship are amazing, but let’s be real: it can also feel like you’re juggling flaming swords while riding a unicycle on a tightrope. And when it comes to managing money? That tightrope can feel extra wobbly.


Enter the financial coach.


While accountants and bookkeepers keep track of the numbers, a financial coach helps you understand what those numbers mean for your goals, mindset, and long-term business strategy. They’re not just here to look at your past, they’re here to help you shape your future.
Let’s break down exactly why working with a financial coach can be a total game-changer for small business owners.

1. Clarity is Power

So many business owners hustle day in and day out without a clear picture of where their money is going or how much they’re really making. A financial coach helps you:

  • Understand your cash flow
  • Track your expenses
  • Price your products/services strategically
  • Set income goals that align with your vision

When you know your numbers, you can make smarter decisions with more confidence. No more crossing your fingers and hoping there’s enough to cover next month.

Understand your cash flow

2. Mindset Matters More Than You Think

Money mindset is one of the most overlooked aspects of running a business. If you’ve got a hidden belief that you’re not “good with money” or that it’s wrong to want to be profitable, it will impact your business.

A financial coach helps you identify and rewrite those limiting beliefs so you can:

  • Raise your prices without guilt
  • Pay yourself consistently
  • Invest in growth with confidence
  • Stop playing small with your money goals

You don’t just need spreadsheets – you need support for the emotional and psychological side of money, too.

3. From Reactive to Proactive

Too many small business owners operate in reaction mode: paying bills as they come, scrambling during tax season, and constantly putting out financial fires. A financial coach helps you shift from reactive to proactive.

That means:

  • Planning for taxes year-round
  • Setting aside money for slow seasons
  • Creating a strategy to build consistent income
  • Mapping out your financial goals and the steps to get there

This isn’t just about staying afloat. It’s about building a solid, scalable foundation that supports long-term success.

4. Ditch the DIY Trap

There’s a lot of pressure on small business owners to figure everything out themselves. Google, YouTube, and online courses can only take you so far. But just like you wouldn’t expect your clients to solve all their problems without your help, you shouldn’t expect yourself to master business finances without support.

A financial coach gives you:

  • Accountability
  • Expert insights tailored to your business
  • A safe space to ask the “dumb” questions (spoiler alert: they’re never dumb)
  • A partner who’s as invested in your success as you are

5. You Deserve to be Paid Well for Your Work

Too many small business owners put themselves last on the payroll. They reinvest everything back into the business, believing that one day, it will all pay off. But guess what? You don’t have to wait to be profitable.

A financial coach helps you:

  • Create a plan to pay yourself regularly
  • Separate personal and business finances
  • Build profitability into your pricing and systems
  • Stop undercharging and undervaluing your genius

Because you didn’t start your business to just survive. You started it to thrive.

Create a plan to pay yourself regularly

6. Create a Business That Supports Your Life

Your business is a part of your life – not the other way around. A great financial coach will always bring the focus back to what you want:

  • More time with your family?
  • Travel?
  • Buying a home?
  • Debt freedom?

Whatever your version of success looks like, your financial plan should support it. A coach helps you design a business model and money strategy that aligns with your lifestyle goals.

Final Thoughts: Your Business Deserves a Financial Wingwoman (or Wingman)

You don’t have to have it all figured out. You just need the right support.

A financial coach isn’t just for people who are struggling. It’s for anyone who wants to grow with intention, take control of their finances, and build a business that actually feels good to run.

At Financial Management 101, that’s exactly what we’re here for. Whether you join our Monthly Coaching program and unlock The Vault, or dive deep into transformation through The EDGE, you’ll get the tools, clarity, and mindset shifts you need to run your business with confidence.

The Edge - 2 Hour Workshop

Let’s build your business into the financial success story it’s meant to be – one intentional step at a time.

Introducing THE EDGE. This 2-Hour Power Session is a fast-paced, simplified version of my full 6-week coaching program for self employed business owners. Click the image below to know more about what you’ll be learning in this power session.

The Vault
CLICK HERE TO LEARN MORE ABOUT THE 6-WEEK PROGRAM
THE EDGE
Year-End Financial Check-Up: 7 Key Steps to Close 2024 with Confidence

Year-End Financial Check-Up: 7 Key Steps to Close 2024 with Confidence

Dec 30, 2024 | Book of the Week, Building Emotional Muscle, Building Financial Muscle, Credit Score, Debt, Debt Payment, Debt Repayment, Educational Series, Financial Health, Financial Management 101, Holiday Season, Holiday Spending, Home Loan, Mindset, Mortgage, Relationships, Retirement, Saving Money, Self Development, Side Hustle

As the year wraps up, it’s time to give your finances a little TLC and prepare to start the new year strong! Think of this as your yearly financial check-up, a simple routine that sets you up for a financially fit future. Here are seven straightforward steps to help you close out 2024 with confidence.

1. Review Your Budget with Fresh Eyes

December is perfect for giving your budget a quick health check. Ask yourself:

    • Did you stick to your budget most months?
    • Are there categories where you regularly overspent?

If you find that certain areas of your budget were tough to stick to, don’t worry; you’re not alone! Make notes on what worked and what didn’t, and consider if those categories need adjusting. Next year’s budget will feel easier to manage if it aligns more closely with your actual spending patterns.

2. Evaluate Your Financial Goals for 2024

Reflect on the goals you set at the beginning of 2024. Did you aim to build an emergency fund, pay off a certain amount of debt, or save for a big purchase? Take a moment to celebrate any wins, big or small, you’ve earned it! If there were goals you couldn’t reach, try to pinpoint what might have held you back. Life happens, and sometimes, adjustments are necessary. Use these reflections to set realistic goals for 2025 that build on the progress you’ve made.

Audit Your Subscriptions and Recurring Expenses

3. Audit Your Subscriptions and Recurring Expenses

Subscriptions can sneak up on you! Take a look at all the services you’re subscribed to, streaming platforms, gym memberships, software, meal kits and decide if they’re still worth the monthly or annual fee. Ask yourself:

    • Do you use each service enough to justify the cost?
    • Are there better deals or bundles that could help you save?

Canceling or downgrading services you no longer use can free up cash you can redirect toward your savings or debt goals.

4. Set a Holiday Spending Plan

The holiday season can be a big budget-buster if you’re not careful. This December, approach holiday spending with a clear plan:

    • Set a total holiday budget and stick to it.
    • Focus on meaningful gifts within your budget and avoid last-minute splurges.
    • Consider experiences instead of material items, they often make more memorable gifts and can be cost-effective.

You’ll thank yourself in January when your credit card bills aren’t sky-high!

5. Check-in On Your Emergency Fund

 

Your emergency fund is your financial safety net, and December is a great time to assess its status. Ideally, you want enough to cover three to six months’ worth of essential expenses.

If your fund has been depleted due to unexpected expenses this year, make a plan to rebuild it. If it’s in good shape, well done!

Consider adding a little extra, even if it’s just a small amount each month, it’s always better to be prepared.

You want enough to cover three to six months’ worth of essential expenses on your emergency fund

5. Update Your Financial Goals for 2025

End the year by setting some intentional goals for 2025. These don’t have to be massive changes; small, achievable goals can have a big impact on your financial future. A few ideas:

    • Set a target for increasing your savings rate, even if it’s by a modest amount.
    • Commit to paying down a certain percentage of your debt.
    • Plan to invest in education or skills that could lead to higher income opportunities.

Whatever your financial goals, write them down and keep them visible. By starting now, you’ll be well-prepared to tackle them come January.

End the year by setting some intentional goals for 2025.

Final Thoughts

Closing out the year with a financial check-up is a powerful way to put yourself in the driver’s seat for 2025. These six steps are simple but effective and give you a clear view of your financial health. Here’s to closing out 2024 strong and stepping into 2025 with confidence!

Are you ready to make 2025 your breakthrough year?

MASTER YOUR MONEY is for YOU if you are tired of financial stress and ready to transform your relationship with money. Whether you’re managing a family, building your career, or chasing your dreams, this is your chance to gain the clarity, confidence, and habits you need to thrive.

This is more than a mindset shift—it’s a transformational program that puts you on the path to lasting financial success! ? Click the button below to book a call with Karen to see if this program is right for you!

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How Much Should I Be Saving for Retirement?

How Much Should I Be Saving for Retirement?

May 22, 2024 | Book of the Week, Building Emotional Muscle, Building Financial Muscle, Debt, Educational Series, Episodes, Financial Health, Financial Management 101, Home Loan, Mortgage, Relationships, Retirement, Saving Money, Self Development, Welcome

Retirement planning entails taking into account a number of factors, including your current age, anticipated retirement age, lifestyle expectations, and current savings. 

Here’s a general guideline to help you estimate how much you might need to save:

ESTIMATE RETIREMENT EXPENSES

Start by estimating your annual retirement expenses. This will depend on your desired lifestyle. A common rule of thumb is to aim for about 70-80% of your pre-retirement annual income.

CONSIDER YOUR RETIREMENT AGE

The earlier you plan to retire, the more you’ll need to save. Also, think about your life expectancy, as this will influence how long your retirement savings need to last.

Consider Your Retirement Age

CALCULATE SOCIAL SECURITY OR PENSION BENEFITS

If you’re eligible for Social Security or a pension, factor these into your calculations. These benefits can significantly reduce the amount you need to save on your own.

USE THE 4% RULE 

A common rule for retirement savings is the 4% rule, which suggests that you can withdraw 4% of your retirement savings annually (adjusted for inflation each year) without running out of money. To use this rule, multiply your estimated annual retirement expenses by 25.

ADJUST FOR INFLATION AND INVESTMENT RETURNS

Remember that inflation will affect your purchasing power. Also, consider the potential returns from investing your savings, which can help your money grow over time.

EMERGENCY AND HEALTH CARE FUNDS

Set aside extra savings for unexpected health care costs and emergencies.

REGULARLY REVIEW AND ADJUST YOUR PLAN

Your needs and circumstances can change, so it’s important to review and adjust your retirement savings plan regularly.

Each individual’s situation is unique, so it is beneficial to consult with a financial planner to create a personalised retirement savings plan. 

Set aside extra savings for unexpected health care costs and emergencies.

Remember, the earlier you start saving and the more you can put away, the better your chances of having a comfortable retirement.

Looking to get your money in order before retirement? Book an appointment with me today and join me for “Ignite Your Financial Spark: My Blueprint 30 Minute Call,” where we’ll transform your financial dreams into a solid, actionable blueprint plan —in just 30 minutes!

Schedule an Appointment with Karen
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