How to Stop the Feast and Famine Cycle and Finally Take Control of Your Business Money

How to Stop the Feast and Famine Cycle and Finally Take Control of Your Business Money

May 7, 2025 | Building Emotional Muscle, Building Financial Muscle, Debt, Debt Payment, Debt Repayment, Educational Series, Financial Education, Financial Freedom, Financial Health, Financial Management 101, Mortgage, Net Worth, Retirement, Saving Money, Self Development | 0 comments

Let’s get real for a moment.

Running a small business is a wild ride. One month you’re rolling in sales and feeling unstoppable. The next, you’re counting coins, putting off paying that supplier, and wondering if you’ll need to dip into your personal savings again (that’s if you have any left).

Sound familiar?

If you’re living in the stressful loop of feast and famine, you’re not alone – and it’s not your fault. Most business owners start their business because they’re great at what they do, not because they’re experts in money management.

But here’s the good news: you can absolutely break the cycle and build a business that pays you consistently, without losing your mind in the process.

Let’s dive into what causes this rollercoaster and, more importantly, how to hop off it for good.

What is the Feast and Famine Cycle, Anyway?

It’s the classic small business trap. When you’re in “feast” mode, you’re busy delivering services, taking on all the clients, and hustling hard. You’re making money, and it feels great.

But because you’re so busy working in the business, you’re not working on it. Marketing falls off. You don’t follow up on leads. You’re not planning ahead.

Then, suddenly – bam! – the work dries up. The cash stops flowing, and panic sets in. So, you hustle hard again to find more clients. And the cycle repeats.

It’s exhausting, stressful, and totally unsustainable.

 

Feast and Famine Cycle

Why It Happens (And Why It’s Not Your Fault)

Here’s what no one tells you when you start your own business: Cash flow is everything.

But too many small business owners don’t have a plan for their money. They treat their business account like a personal piggy bank, or they’re too busy wearing 15 hats to track expenses properly.

Without systems, buffers, and strategy, you’re flying blind. And that’s a dangerous way to run a business – no matter how good you are at what you do.

How to Break the Cycle: 7 Steps to Consistent, Confident Business Finances

It’s time to turn your financial chaos into clarity. Here’s how you do it – step by step.

1. GET CLEAR ON YOUR NUMBERS

Let’s start with a little tough love: if you don’t know your numbers, you don’t know your business.

That means knowing:

  • How much it really costs to run your business monthly
  • Your average monthly revenue
  • Your break-even point
  • How much you need to earn to pay yourself properly

This doesn’t have to be complicated. Use a simple spreadsheet or accounting tool (like Xero, QuickBooks, or even a Google Sheet) to track everything that comes in and goes out.

Knowledge is power, and in business, it’s the difference between survival and success.

2. SEPARATE YOUR PERSONAL AND BUSINESS FINANCES

If you’re still using one bank account for everything, we need to talk.

Mixing personal and business money is a recipe for confusion, stress, and tax-time nightmares.

Set up a separate business account, and commit to paying yourself a “business wage” regularly, even if it starts small. This not only helps you manage your cash flow better, it makes you feel more like the CEO you are.

3. CREATE A MONEY FLOW SYSTEM THAT WORKS FOR YOU

Ever heard of Profit First? It’s a simple but powerful cash management system where you allocate money into separate “buckets” every time income comes in.

Here’s a basic version you can try:

  • Income Account – where all your revenue lands
  • Profit Account – set aside 5-10% for long-term savings or growth
  • Owner’s Pay Account – your regular wage
  • Tax Account – avoid nasty surprises at BAS time
  • Expenses Account – to cover day-to-day costs

The goal is to become intentional with every dollar. This way, you’re not wondering where all the money went at the end of the month. 

4. PLAN FOR THE LOWS – WHILE YOU’RE IN THE HIGHS

In “feast” mode, it’s easy to feel like the good times will last forever.

They won’t. And that’s okay, if you’re prepared.

Start building a business buffer fund – at least one month’s worth of operating expenses. When things slow down, you’ve got breathing room and don’t have to make decisions from a place of fear.

Pro tip: Automate transfers to your buffer fund after every client payment. Out of sight, out of spend.

5. SET REGULAR MONEY DATES (WITH YOURSELF OR WITH YOUR BOOKKEEPER)

You wouldn’t ignore a partner for months and expect the relationship to thrive, right? Same goes for your business finances.

Block out 30–60 minutes every week to:

  • Check your cash flow
  • Send invoices
  • Pay bills
  • Review your numbers
  • Track your goals

Make it fun – grab a coffee and put on your favourite playlist. The more you connect with your money, the more empowered you’ll feel.

6. DITCH THE HUSTLE CULTURE AND CREATE RECURRING REVENUE

Feast and famine often come from project-based or one-off work. If every sale requires a new client or fresh hustle, your income will always be up and down.

What can you do to create consistent income?

  • Offer monthly retainers or packages
  • Launch a membership or group program
  • Create digital products (courses, ebooks, templates)
  • Automate a funnel that sells for you in the background

Even just one recurring income stream can bring serious stability.

7. GET HELP SOONER, NOT LATER

You don’t have to do this alone.

If you’re constantly stuck in financial stress, it’s time to call in some support. A good financial coach (🙋‍♀️ like me!) can help you set up systems, build a plan, and create a business that pays you – without the burnout.

Sometimes the biggest breakthrough is admitting you need help and taking that first step toward real change.

Bonus Tips for Aussie Small Biz Owners

Since I’m based in Australia and many of my clients are too, here are a few extra pointers:

  • Stay on top of BAS and GST obligations – set aside a percentage of income as soon as you get paid.
  • Consider using accounting software like Xero to automate your BAS and income tracking.
  •  Use the ATO’s small business cash flow projection tool to forecast your months ahead.
  •  Look into government grants or support – there may be funding or mentoring programs available. 

Final Thoughts: You Deserve Consistent Cash, Not Constant Stress

Here’s the truth: You didn’t start your business to feel financially anxious all the time. You started it for freedom, flexibility, and fulfillment.

The feast and famine cycle might feel normal – but it’s not healthy, and it’s not inevitable.

With the right systems, support, and mindset, you can step into a whole new way of doing business. One where you feel in control, empowered, and finally able to enjoy the fruits of your hard work.

Ready to Ditch Feast and Famine for Good?

If this blog lit a fire in you, and you’re ready to say goodbye to cash flow stress, I’ve got your back.

Book a call so we can talk about how I can help you build your financial muscle, take control of your cash flow, and finally get paid like the boss you are.

💪 Let’s stop just surviving—and start thriving. 

BOOK A CALL TODAY
The Vault
Why Every Small Business Owner Needs a Financial Coach in Their Corner

Why Every Small Business Owner Needs a Financial Coach in Their Corner

Apr 30, 2025 | Building Emotional Muscle, Building Financial Muscle, Debt, Debt Payment, Debt Repayment, Educational Series, Episodes, Financial Education, Financial Freedom, Financial Health, Financial Management 101, Home Loan, Mindset, Mortgage, Net Worth, Relationships, Retirement, Saving Money | 2 comments

Running a small business is no joke. You wear all the hats – CEO, marketer, customer service rep, bookkeeper, and sometimes even janitor. The freedom and flexibility of entrepreneurship are amazing, but let’s be real: it can also feel like you’re juggling flaming swords while riding a unicycle on a tightrope. And when it comes to managing money? That tightrope can feel extra wobbly.


Enter the financial coach.


While accountants and bookkeepers keep track of the numbers, a financial coach helps you understand what those numbers mean for your goals, mindset, and long-term business strategy. They’re not just here to look at your past, they’re here to help you shape your future.
Let’s break down exactly why working with a financial coach can be a total game-changer for small business owners.

1. Clarity is Power

So many business owners hustle day in and day out without a clear picture of where their money is going or how much they’re really making. A financial coach helps you:

  • Understand your cash flow
  • Track your expenses
  • Price your products/services strategically
  • Set income goals that align with your vision

When you know your numbers, you can make smarter decisions with more confidence. No more crossing your fingers and hoping there’s enough to cover next month.

Understand your cash flow

2. Mindset Matters More Than You Think

Money mindset is one of the most overlooked aspects of running a business. If you’ve got a hidden belief that you’re not “good with money” or that it’s wrong to want to be profitable, it will impact your business.

A financial coach helps you identify and rewrite those limiting beliefs so you can:

  • Raise your prices without guilt
  • Pay yourself consistently
  • Invest in growth with confidence
  • Stop playing small with your money goals

You don’t just need spreadsheets – you need support for the emotional and psychological side of money, too.

3. From Reactive to Proactive

Too many small business owners operate in reaction mode: paying bills as they come, scrambling during tax season, and constantly putting out financial fires. A financial coach helps you shift from reactive to proactive.

That means:

  • Planning for taxes year-round
  • Setting aside money for slow seasons
  • Creating a strategy to build consistent income
  • Mapping out your financial goals and the steps to get there

This isn’t just about staying afloat. It’s about building a solid, scalable foundation that supports long-term success.

4. Ditch the DIY Trap

There’s a lot of pressure on small business owners to figure everything out themselves. Google, YouTube, and online courses can only take you so far. But just like you wouldn’t expect your clients to solve all their problems without your help, you shouldn’t expect yourself to master business finances without support.

A financial coach gives you:

  • Accountability
  • Expert insights tailored to your business
  • A safe space to ask the “dumb” questions (spoiler alert: they’re never dumb)
  • A partner who’s as invested in your success as you are

5. You Deserve to be Paid Well for Your Work

Too many small business owners put themselves last on the payroll. They reinvest everything back into the business, believing that one day, it will all pay off. But guess what? You don’t have to wait to be profitable.

A financial coach helps you:

  • Create a plan to pay yourself regularly
  • Separate personal and business finances
  • Build profitability into your pricing and systems
  • Stop undercharging and undervaluing your genius

Because you didn’t start your business to just survive. You started it to thrive.

Create a plan to pay yourself regularly

6. Create a Business That Supports Your Life

Your business is a part of your life – not the other way around. A great financial coach will always bring the focus back to what you want:

  • More time with your family?
  • Travel?
  • Buying a home?
  • Debt freedom?

Whatever your version of success looks like, your financial plan should support it. A coach helps you design a business model and money strategy that aligns with your lifestyle goals.

Final Thoughts: Your Business Deserves a Financial Wingwoman (or Wingman)

You don’t have to have it all figured out. You just need the right support.

A financial coach isn’t just for people who are struggling. It’s for anyone who wants to grow with intention, take control of their finances, and build a business that actually feels good to run.

At Financial Management 101, that’s exactly what we’re here for. Whether you join our Monthly Coaching program and unlock The Vault, or dive deep into transformation through The EDGE, you’ll get the tools, clarity, and mindset shifts you need to run your business with confidence.

The Edge - 2 Hour Workshop

Let’s build your business into the financial success story it’s meant to be – one intentional step at a time.

Introducing THE EDGE. This 2-Hour Power Session is a fast-paced, simplified version of my full 6-week coaching program for self employed business owners. Click the image below to know more about what you’ll be learning in this power session.

The Vault
CLICK HERE TO LEARN MORE ABOUT THE 6-WEEK PROGRAM
THE EDGE
Mastering Money with Ease: The Secrets to Financial Flow

Mastering Money with Ease: The Secrets to Financial Flow

Mar 26, 2025 | Book of the Week, Building Emotional Muscle, Building Financial Muscle, Credit Score, Debt, Debt Payment, Debt Repayment, Educational Series, Episodes, Financial Education, Financial Freedom, Financial Health, Financial Management 101, Home Loan, Mindset, Mortgage, Net Worth, Relationships, Retirement, Saving Money, Self Development, Side Hustle, Welcome | 0 comments

What if managing money felt effortless instead of stressful? What if financial decisions felt natural rather than overwhelming? Welcome to the concept of financial flow – where money moves in and out of your life with ease, and you feel confident and in control every step of the way.

Financial flow isn’t about luck, nor is it reserved for the wealthy. It’s about aligning your mindset, habits, and systems so that money becomes a source of empowerment rather than anxiety. Let’s dive into the secrets of mastering money with ease.

Secret #1: Trust That Money Flows to and Through You

One of the biggest money struggles people face is the feeling of scarcity – thinking there’s never enough. But here’s a powerful reframe: Money is energy. It moves, circulates, and returns when managed intentionally.

Rather than clinging tightly to every dollar out of fear, shift your perspective:

    • Trust that more opportunities to earn will come.
    • Believe that when you spend intentionally, money will return in other ways.
    • Recognise that wealth grows when you let money work for you through smart investments and aligned spending.

The key is to create a flow where money moves through your life in a way that serves you, rather than feeling stuck or stagnant.

Secret #2: Design a Financial System That Works for You

Many people resist financial planning because they think it’s restrictive. But the truth is, having a system actually frees you. A good financial system automates the boring stuff so you can focus on what matters. A simple, effective system includes:

    • A Spending Plan (not a strict budget, but a flexible plan for where your money should go each month)
    • Automatic Transfers to savings and investments so they grow without you overthinking it
    • A Guilt-Free Fun Fund so you can enjoy your money without worry
    • A Weekly Money Check-In to keep things on track without stress

When your system is designed for ease, managing money stops being a chore and starts feeling like second nature.

Design a Financial System That Works for You

Secret #3: Align Your Money with Your Joy

Ever notice how some purchases feel amazing while others leave you with regret? That’s because true financial satisfaction comes from spending in alignment with your values and priorities.

Take a look at your expenses and ask:

    • Does this purchase bring me joy, security, or opportunity?
    • Am I spending out of habit, pressure, or impulse?
    • How can I redirect my money toward things that truly enrich my life?

When money is spent intentionally on things that light you up rather than weigh you down, you feel at ease with your financial decisions.

Secret #4: Remove the Money Blocks Keeping You Stuck

Sometimes, it’s not just financial strategies that hold people back – it’s emotional and mental blocks. Thoughts like:

    • “I’ll never get ahead.”
    • “Money is stressful.”
    • “I don’t deserve to be wealthy.”

These hidden money blocks create resistance, keeping you stuck in the same cycles. The key is to identify them, challenge them, and replace them with beliefs that support financial ease.

Instead of “Money is stressful,” try “I am learning to manage money with confidence.” Small shifts in mindset create massive shifts in financial reality.

Secret #5: Surround Yourself with Financial Flow Energy

Just like anything in life, who and what you surround yourself with influences your financial experience. If your circle is always complaining about money or reinforcing scarcity thinking, it’s harder to break free.

Instead, seek out:

    • Books and podcasts that expand your financial knowledge
    • Mentors or communities that uplift and encourage abundance
    • Coaching or courses that provide actionable steps toward financial confidence

This is exactly why I created my Monthly Coaching program, giving you access to THE VAULT – a collection of resources to help you create lasting financial flow. And if you’re ready to take full control of your financial journey, the Master Your Money program will guide you every step of the way.

THE VAULT and Master Your Money Program

Final Thoughts: Financial Flow is a Choice

Mastering money with ease isn’t about earning more, it’s about creating a relationship with money that feels natural and empowering. When you remove resistance, align your money with your joy, and put systems in place, you create a life where money works for you, not against you.

 

So ask yourself: What’s one step you can take today to step into financial flow? Your money journey is yours to design, and you have everything it takes to make it happen and effortless.

The 90 Day Money Makeover
Book a Call to Know If This Program is Right for YOU!
Your Money Story is Holding You Back: Here’s How to Rewrite It

Your Money Story is Holding You Back: Here’s How to Rewrite It

Mar 19, 2025 | Building Emotional Muscle, Building Financial Muscle, Credit Score, Debt, Debt Payment, Debt Repayment, Educational Series, Episodes, Financial Education, Financial Freedom, Financial Health, Financial Management 101, Home Loan, Mindset, Mortgage, Net Worth, Relationships, Retirement, Saving Money, Self Development | 0 comments

We all have a money story. It’s the narrative we’ve built over time based on our experiences, upbringing, and beliefs about money. Some of us grew up hearing, “Money doesn’t grow on trees,” while others were told, “You have to work hard for every penny.” These messages, whether spoken or unspoken, shape how we interact with money as adults.

But what if your money story is holding you back? What if deep down, you believe you’re not capable of financial success or that you’re destined to struggle? The good news is that your money story isn’t set in stone. You have the power to rewrite it.

Here’s how to break free from limiting beliefs and create a financial narrative that empowers you.

STEP 1: KNOW YOUR NUMBERS

Before you can change your money story, you need to understand what it is. Ask yourself:

    • What did I hear about money growing up?
    • How did my parents or caregivers handle money?
    • What emotions come up when I think about my finances?
    • Do I believe money is a source of stress, power, freedom, or something else?

Write down the recurring patterns you’ve noticed in your financial life. Have you always lived paycheck to paycheck, even when you earn more? Do you sabotage financial success out of guilt or fear? Awareness is the first step to transformation.

What did you hear about money growing up?

STEP 2: CHALLENGE THE BELIEFS THAT NO LONGER SERVE YOU

Many of our money beliefs were inherited, not chosen. But just because you grew up with certain financial patterns doesn’t mean you have to continue them.

Take a belief like, “I’m just bad with money.” Ask yourself: Is this actually true? Or have I just made mistakes in the past that I can learn from? Reframe it: “I am learning how to manage my money in a way that aligns with my goals.”

Your beliefs create your reality. If you constantly tell yourself you’ll never be wealthy, your actions will reflect that. Instead, adopt empowering beliefs like:

    • “I am capable of building wealth.”
    • “Money is a tool that supports my dreams.”
    • “I deserve financial abundance.”

STEP 3: REWRITE YOUR MONEY STORY

Now it’s time to create a new money story, one that aligns with your goals and values. Imagine your ideal financial future. What does it look like? How do you feel about money? How do you handle it?

Write down your new story as if it’s already true. For example: “I am financially confident. I make smart decisions with my money, and I attract opportunities for abundance. I feel secure, knowing that I am in control of my finances. Money flows to me easily, and I use it to create a fulfilling life.”

The more you affirm this new story, the more your subconscious mind starts to accept it as reality.

Take Actions That Support Your New Money Story

STEP 4: ELIMINATE DEBT STRATEGICALLY

Your environment shapes your mindset. If you’re constantly hearing negative messages about money, it’s harder to shift your beliefs. Seek out people, books, and resources that reinforce your new money story.

This is why I created my Monthly Coaching program, where you can access THE VAULT – a collection of financial courses, tools, and community support designed to help you step into financial empowerment. And if you’re ready for a full financial transformation, the Master Your Money program will guide you through everything you need to break free from financial limitations.

Ready to Master Your Money?

Your financial future isn’t dictated by your past. You have the power to rewrite your money story and create a new reality – one where you feel confident, in control, and financially free.

The question is: What story will you choose to tell yourself from today onward?

The pen is in your hands.

The 90 Day Money Makeover
Book a Call to Know If This Program is Right for YOU!

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