THE EDGE Bootcamp

Become the Confident, Profitable CEO Your Business Actually Needs

Stop feeling behind in your own business.

Start leading it.

This is where business owners step into control.

THE EDGE BOOTCAMP is a 2-day immersive, in-person business intensive designed for service-based business owners, tradies, coaches, franchisees, and small business owners who are ready to:

  • Build a profitable business (not just a busy one)

  • Gain control over their money

  • Lead like a confident CEO

  • Stop financial stress from running their life

Right now, you might be:

  • Working constantly… but still wondering where the money is going.
  • Avoiding your numbers because they feel overwhelming.
  • Undercharging — and knowing it.
  • Paying everyone else before you pay yourself.
  • Blending business and personal money and hoping it works out.
  • Second-guessing decisions.
  • Feeling like the “operator” instead of the CEO.

On the outside, your business looks fine.

On the inside? It feels messy.

That quiet money stress?
That low-level anxiety in the background?
That “I should have this sorted by now” voice?

THAT’S WHAT WE FIX.

THE EDGE BOOTCAMP is where chaos turns into clarity.

Over two powerful days, we build your foundations properly — so profit, growth and leadership stop feeling accidental.

You won’t get theory.
You won’t get corporate fluff.
You’ll get practical systems that work in real small businesses.

Here’s what we cover:

Money Systems + CEO Mindset (The foundations)

1) Money Systems + CEO Mindset (The foundations)

  • The biggest money leaks business owners don’t see (until it’s too late) – and how to plug them fast
  • The CEO habits that create consistent profit (even when business feels chaotic)
  • How to shift from “busy operator” to “business owner with control”
  • Simple decision frameworks so you stop second-guessing everything
2) Cashflow, Profit + Paying Yourself Properly

2) Cashflow, Profit + Paying Yourself Properly

  • A clear cashflow structure so you know what’s coming in, what’s going out, and what’s left
  • How to pay yourself consistently (without hoping there’s “something left over”)
  • Profit planning that’s realistic for small business – not corporate fluff
  • What to fix first when cashflow feels tight (so you stop spinning)
3) Get Paid Like a Boss (Pricing, Profit + Boundaries)

3) Get Paid Like a Boss (Pricing, Profit + Boundaries)

  • The hidden ways you’re undercharging (even when you think your pricing is “fine”)
  • How to set pricing with confidence – without guilt, discounts, or nervous explaining
  • Payment systems + policies that reduce late payers and awkward conversations
  • Simple scripts to hold your value and get paid faster
4) Personal + Business Budgets That Actually Work

4) Personal + Business Budgets That Actually Work

  • A simple, usable budget setup for real life (not spreadsheet perfection)
  • How to separate personal vs business money so it stops blending into stress
  • Weekly money check-ins that take minutes, not hours
  • A “clean numbers” plan that makes your next decisions easier
5) Business Structure + Accounts Setup (So it makes sense)

5) Business Structure + Accounts Setup (So it makes sense)

  • The accounts + structure business owners need to stay clear and organised
  • How to stop using your personal account like a business overdraft
  • What to separate, what to automate, and what to keep simple
  • Systems that make your numbers easier to track (and your life easier to run)
6) Know Your Numbers with Confidence (Xero + what matters)

6) Know Your Numbers with Confidence (Xero + what matters)

  • What to look at in Xero weekly/monthly (and what to ignore)
  • The key reports that tell the true story of your business
  • How to spot problems early (before they become “surprise” stress)

  • Simple habits to stay on top of your books without living in admin
7) Growth Stages of Business (What to focus on NOW)

7) Growth Stages of Business (What to focus on NOW)

  • The stage you’re in right now and what matters most at this level
  • What business owners must build before scaling (so growth doesn’t break you)
  • Where your time goes when you’re stuck in “doing everything” mode
  • A practical roadmap to move forward with clarity
8) Lead Like a Boss (Teams + Communication)

8) Lead Like a Boss (Teams + Communication)

  • How to build a team that actually supports growth (not drains you)
  • Understanding different working styles so communication stops being exhausting
  • Leadership rhythms that reduce drama, confusion, and turnover
  • Simple tools to build trust, accountability, and a stronger culture
9) Avoiding Burnout (Because you’re the engine)

9) Avoiding Burnout (Because you’re the engine)

  • How to spot burnout early (before it wipes out your motivation, health, and cashflow)
  • The sneaky ways high-performers sabotage themselves with “push harder” mode
  • Simple boundaries and energy habits that protect your time without killing growth
  • A reset framework to get back into momentum when you feel flat, overwhelmed, or over it
10) Credit Report + Funding Readiness (Fix what matters first)<br />

10) Credit Report + Funding Readiness (Fix what matters first)

  • What your credit report is really saying about your business readiness
  • The fastest wins to improve your credit story
  • What lenders look for (so you don’t get blindsided later)
  • A priority plan: what to fix first for best impact
11) GST + Why To Register (Even before $75k)

11) GST + Why To Register (Even before $75k)

  • When GST registration can actually be a strategic advantage
  • How GST credits work (and why business owners miss money here)
  • What you can claim, what you should track, and what to set up properly
  • The “no confusion” explanation that finally makes GST make sense
12) Wills, Estate Planning + Succession Essentials (Protect what you’re building)

12) Wills, Estate Planning + Succession Essentials (Protect what you’re building)

  • The must-have protections business owners overlook (until crisis hits)
  • What to put in place to protect your business, family, and assets
  • Succession basics: what happens if you can’t work or something changes
  • How to reduce future mess, conflict, and stress with smart planning
13) AI for Business (Workflows you’ll actually use)

13) AI for Business (Workflows you’ll actually use)

  • How to use AI to save hours on admin, follow-up, customer support and content
  • Simple AI workflows to make your business run smoother (without being “techy”)
  • Practical use-cases for small business — not gimmicks
  • Prompts + templates you can plug in immediately to get results
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