Money Isn’t the Problem – Your Brain Might Be!

Money Isn’t the Problem – Your Brain Might Be!

Oct 1, 2025 | Book of the Week, Building Emotional Muscle, Building Financial Muscle, Credit Score, Debt, Debt Repayment, Educational Series, Estate Planning, Financial Education, Financial Freedom, Financial Health, Financial Management 101, Relationships, Saving Money, Self Development

Feeling Stuck with Money? You’re Not Alone

Ever feel like no matter how hard you work, money keeps slipping through your fingers?

You track your spending, download another budgeting app, maybe even try a no-spend challenge (ugh)…
But nothing sticks. You’re still stressed, still overspending, and still wondering why money feels so hard.

Here’s a radical idea that might blow your mind:

Your financial struggle isn’t just about money. It’s about your mindset.

If you’ve ever told yourself:

  • “I’m just not good with money.”

     

  • “I’ll never get ahead.”

     

  • “I’m terrible with numbers.”

     

  • “There’s never enough to go around.”

…then guess what? You’re not bad with money.
 You’re just running an outdated mental program and it’s time to upgrade your system.

? Your Mindset Is the Missing Link in Money Management

Let’s get one thing straight: You weren’t born with your current money habits.

They were learned, shaped, and reinforced over years often by:

  • What you saw growing up
  • What society tells you about money
  • Your past financial “mistakes”
  • Deep, often unconscious beliefs about what’s possible for you

Most of us were never taught how to actually think about money in a healthy, empowering way.

Instead, we internalise things like:

  • “Money doesn’t grow on trees.”
  • “Rich people are greedy.”
  • “You have to work hard to make money.”

These beliefs shape our thoughts.
Our thoughts drive our behaviours.
Our behaviours determine our results.

?  “Change your thoughts, and you change your world.” – Norman Vincent Peale

? Meet the RAS: The Tiny Brain Filter That Shapes Your Reality

One of the most powerful (yet overlooked) players in your financial journey is your Reticular Activating System (RAS).

It’s a tiny bundle of nerves in your brainstem that acts like a filter, allowing in information that matches your beliefs and blocking out everything else.

In short:

  • If you believe money is hard to come by, your RAS will filter out opportunities and highlight obstacles.
  • If you believe you’ll never get ahead, your RAS will literally make it harder to see paths to progress.

It’s not woo-woo. It’s neuroscience. ?⚡

But here’s the good news: You can train your RAS to focus on abundance, opportunity, and growth. That’s the work we do in my Master Your Money program – and it works.

Create a monthly payment plan that includes money for fun and savings.

? 5 Limiting Beliefs That Keep You Financially Stuck

Let’s get real for a moment. Most people are walking around with a money mindset full of invisible roadblocks.

Here are 5 common ones that might be running in the background of your brain:

  1. “I’m just not good with money.”
     → Translation: I’ve made mistakes, and now I believe they define me.

     

  2. “There’s never enough.”
     → Leads to hoarding, fear-based spending, or total avoidance.

     

  3. “I always mess it up.”
     → Creates shame, procrastination, and financial self-sabotage.

     

  4. “If I make more, I’ll lose it anyway.”
     → Keeps you stuck at your current income level (or worse).

     

  5. “Wanting wealth is greedy or selfish.”
     → Prevents you from receiving more, even when you’ve earned it.

Sound familiar?

The first step to changing your results is changing these beliefs. But how? Let’s walk through a simple reframe technique that works fast.

? Flip the Script: How to Rewire a Limiting Money Belief

Step 1: Identify the belief

Example: “I’ll never be debt-free.”

Step 2: Ask yourself, “Where did I learn this?”

Maybe from watching your parents struggle, or after repeated financial setbacks.

Step 3: Write the empowering opposite

✅ “I am taking steps every day toward financial freedom.”
✅ “My past doesn’t define my financial future.”
✅ “I am capable, committed, and in control.”

Now, speak that new belief out loud every morning.
Yes – out loud. You’re rewiring your brain. It needs to hear the new code.

?‍♀️ Practice Mindful Money: A Daily 5-Minute Ritual

You don’t need hours of meditation or 12-tab spreadsheets to take control of your finances.
You just need five intentional minutes a day.

Here’s a powerful money mindfulness ritual to try:

? Each morning or evening:

  1. Check in with your emotions around money.
    • Am I feeling anxious? Grateful? Avoidant?
  2. Review your spending from the past 24 hours.
    • One win + one lesson.
  3. Name your money goal for the week.
    • Keep it small and actionable: “Track all spending” or “Bring lunch from home 3x.”
  4. Say your top 3 affirmations out loud.
    • Examples: “I am aligned with abundance.” “Money flows to me with ease.” “I am in control of my financial future.”

      Repeat for 30 days and watch how much more confident, clear, and calm you feel around money.

Create a monthly payment plan that includes money for fun and savings.

? Why This Work Matters More Than Spreadsheets

I’ve been in the financial industry since 1986.
I’ve seen people transform their finances not because they suddenly won the lotto or got a huge raise…
 …but because they shifted how they think about money.

They rewired their brains for:

  • Financial confidence
  • Resilience
  • Peace of mind
  • And yes – wealtH

And that’s why I created the Master Your Money program.

It’s not just another budgeting course. It’s a 30-day, mindset-first reset that helps you finally stop the cycle of stress, sabotage, and shame around money and start creating real momentum towards financial freedom.

? What Happens When You Rewire Your Money Mindset?

✨ You stop panic-spending and start making calm, intentional choices.
✨ You forgive your past mistakes and take empowered action today.
 ✨ You feel in control – even if your income hasn’t changed yet.
 ✨ You start attracting new opportunities, support, and even more money.

This is the magic of mindset.
 It works. It’s real. And it’s within your reach.

? Try This: Your 7-Day Money Mindset Challenge

Want to get a taste of what mindset work can do for you?

Here’s a simple challenge to try this week:

Day 1: Write your 3 biggest money fears

Day 2: Flip each into an empowering belief

Day 3: Create a 5-minute money ritual

Day 4: Track one spending habit with curiosity (not judgment)

Day 5: Visualise your ideal financial future

Day 6: Celebrate one money win

Day 7: Journal what’s shifted emotionally, mentally, or financially

You’ll be amazed what starts to change in just one week.

? Ready to Go Deeper? Join Master Your Money!

If you’re tired of feeling:

  • Confused about where your money goes
  • Anxious every time a bill lands
  • Guilty when you spend (or don’t)
  • Stuck in a financial Groundhog Day…

Then you’re ready for a reset.
Not just in your bank account – but in your brain.

My Master Your Money 30-day program walks you step-by-step through:
 ✅ Rewiring limiting beliefs
 ✅ Creating daily habits that stick
 ✅ Building emotional clarity around money
 ✅ Using mindset tools like visualisation, affirmations, and gratitude
 ✅ Becoming the CEO of your financial life (finally)

No judgment. No jargon. Just powerful, practical transformation.

? Final Thought: It Was Never About the Money

It was always about:

  • The story you believed.
  • The patterns you repeated.
  • The mindset you inherited.

But here’s the best part:

You have the power to rewrite the story.

Let today be the day you stop blaming money and start mastering your mindset.

Because once your brain gets on board? Your bank account will follow.

Your Financial Freedom Breakthrough™
GET MORE DETAILS ABOUT THE PROGRAM
Think Rich, Stay Rich: Building Wealth + Protecting It with Wills, Insurance & Estate Planning

Think Rich, Stay Rich: Building Wealth + Protecting It with Wills, Insurance & Estate Planning

Sep 24, 2025 | Building Emotional Muscle, Building Financial Muscle, Credit Score, Debt, Debt Payment, Debt Repayment, Educational Series, Estate Planning, Financial Education, Financial Freedom, Financial Management 101, Mindset, Mortgage, Net Worth, Retirement, Saving Money, Self Development

Wealth isn’t just about having money.

It’s about building it strategically and protecting it wisely.

And let’s be honest:

Most people focus so hard on making money that they forget to plan for what happens once they have it.

In this blog, we’re unpacking:

  • The mindset shift from making money to keeping money
  • What wealth-building really looks like (even if you’re starting small)
  • Why insurance and estate planning matter at every stage
  • How to future-proof your finances for yourself and your family

Let’s get into it.

? First: Shift from Earning to Building

When you’re in survival mode, your focus is on earning and paying bills. But true financial freedom comes when you start thinking long-term.

Here’s what wealthy people understand:

It’s not just what you make that matters. It’s what you keep, grow, and protect.

That shift in thinking is powerful. It means you’re no longer reacting to money problems – you’re planning for prosperity.

? What Does Wealth-Building Look Like?

Wealth-building isn’t about flashy cars or seven-figure salaries. It’s about consistent, values-aligned habits over time.

Here are some key wealth-building actions:

1. Investing Early & Often

You don’t need thousands to start. With micro-investing apps and superannuation (or retirement accounts), you can begin small and grow big.

2. Multiple Income Streams

Wealth builders don’t rely on just one source. Think side hustles, passive income, rental properties, or dividend stocks.

3. Automated Saving

Treat savings like a non-negotiable bill. Automation makes it effortless and consistent.

4. Asset Growth

Buy appreciating assets (like property or shares), not just liabilities (cars, gadgets, etc.).

5. Financial Literacy

Wealthy people are constantly learning. They read books, hire coaches, and surround themselves with financial wisdom.

? Why Protecting Your Wealth Matters

Building wealth is only one part of the equation.

Protecting it is just as important.

This is where too many people drop the ball. Without protection, all your hard work could be undone by:

  • Illness or injury
  • Legal disputes
  • Death without a plan

Let’s talk about the tools that safeguard your legacy.

? Wills, Insurance & Estate Planning: The Wealth Protectors

1. Life Insurance

If anyone depends on your income, you need life insurance. It’s about protecting your loved ones from financial stress in the worst-case scenario.

2. Income Protection Insurance

What happens if you’re too sick or injured to work for months? Income protection can cover up to 75% of your income to keep you afloat.

3. Wills & Power of Attorney

Wills ensure your assets go where you want them to. Power of Attorney gives someone legal authority to act on your behalf if you become incapacitated.

No one wants to think about worst-case scenarios. But planning now means your family won’t be left scrambling later.

4. Advance Care Directives

These outline your medical wishes if you can’t speak for yourself. It brings peace of mind for you and your family.

5. Trusts (for those further ahead)

If you have significant assets or dependents, trusts can help manage, protect, and distribute wealth according to your wishes.

Working on your money mindset while paying off debt is so important.

? Estate Planning Is an Act of Love

Let’s be real. Avoiding your numbers can lead to:

  • Overspending without realising it
  • Paying late fees or higher interest
  • Never knowing where your money is going
  • Constant financial anxiety

This creates the cycle of financial fog:

Avoid → Panic → Overspend → Avoid again

You deserve better.

? How This Fits Into the Financial Freedom Diagram

At the top of the Financial Management 101 Diagram are people who are:

  • Confident
  • Happy
  • Focused
  • Designing a life of freedom and purpose

That includes growing their wealth and protecting their assets.

This is the final layer of your financial muscle. It’s where you move from “doing okay” to building a legacy.

⚡ Ready to Build and Protect Your Future?

Here are 3 steps to take today:

  1. Schedule a review of your current insurances and will (or start one if you haven’t yet!)
  2. Join our Financial Freedom Breakthrough Program to get tools, templates, and expert support
  3. Have a money conversation with your family – start talking about future plans

? Final Thoughts

You work hard for your money. Now it’s time to make sure your money works hard for you.

Wealth is not just about what you earn. It’s about what you grow. What you protect. And what you pass on.

Think rich. Stay rich. And build a life and legacy – you’re proud of.

Your Financial Freedom Breakthrough™
GET MORE DETAILS ABOUT THE PROGRAM
Are You Working Hard But Still Broke? Here’s What Tradies and Small Business Owners Need to Know About Money

Are You Working Hard But Still Broke? Here’s What Tradies and Small Business Owners Need to Know About Money

May 14, 2025 | Credit Score, Debt, Debt Payment, Debt Repayment, Financial Education, Financial Freedom, Financial Health, Financial Management 101, Relationships, Retirement, Saving Money, Self Development

Let’s talk straight.

You’re working your guts out. The tools are always in your hands, you’re answering calls at all hours, quoting jobs, managing clients, juggling suppliers, and doing all the behind-the-scenes stuff nobody sees. From the outside, you look successful – people assume you’re rolling in it.

But you’re not.

Behind the scenes, you’re quietly stressing about money. There never seems to be enough to get ahead. You’re chasing late invoices, dipping into your personal savings, and wondering why you feel broke when you’re working harder than ever.

Sound familiar?

If you’re a tradie or small business owner stuck in this cycle, let me be the one to tell you: you are not alone – and it’s not your fault. But it is time to do something different.

Let’s unpack what’s really going on, and what you can do right now to change the game for good.

Why Hard Work Alone Isn’t Paying Off

There’s this old-school mindset that says: “If you just work hard enough, the money will come.”

But here’s the truth: working harder doesn’t guarantee financial success.

You can work 60+ hour weeks and still be broke if:

  • Your pricing isn’t profitable
  • You don’t have a money system in place
  • You’re not managing cash flow properly
  • You don’t have a plan for your income
  • You’re guessing instead of tracking

Hard work is important – but smart money management is where the real financial freedom begins.

 

Why Hard Work Alone Isn’t Paying Off

The Trap Most Business Owners Fall Into

When you’re running your own business, you wear all the hats – operator, bookkeeper, marketer, customer service rep… and somehow, you’re supposed to be a financial expert too?

It’s a lot. And most people end up winging it.

Here’s what that often looks like:

  • All your income goes into one account (usually the same one you use to buy groceries).
  • You pay bills as they come up, hope there’s enough left over for tax, and pay yourself last (if there’s anything left).
  • You do jobs, get paid, then start from scratch trying to get more work.
  • BAS time? Cue panic.

That kind of financial chaos leads to one thing: burnout.

Because let’s face it – there’s nothing more frustrating than working your butt off and still feeling like you’re just scraping by.

Let’s Fix This: Money Tips Every Tradie & Small Biz Owner Needs

You don’t need an accounting degree or a finance background to turn your money situation around. You just need a few smart systems, a clear plan, and a coach who gets where you’re at.

Here’s where to start:

1. KNOW YOUR REAL NUMBERS

Let’s start with a basic but powerful truth: If you don’t know your numbers, you don’t know your business.

You need to get crystal clear on:

  • What it costs to run your business monthly
  • What you need to earn to break even
  • How much you need to pay yourself regularly
  • What profit you’re actually making

Many tradies and small business owners confuse revenue with profit – but just because you billed $10k this month doesn’t mean you earned $10k.

Once you see the real numbers, you’ll understand why the money keeps vanishing, and what needs to change.

2. PAY YOURSELF A WAGE – YES, YOU!

Here’s a wild idea: You deserve to be paid like an employee in your business.

Too many business owners pay themselves last – if at all. That ends today.

Start setting a weekly or fortnightly wage for yourself, even if it’s small at first. The goal is consistency. It helps you budget your personal life and builds a healthier relationship with your business finances.

You’ll be amazed at how this one habit shifts your mindset from chaos to control.

3. CREATE A MONEY FLOW SYSTEM THAT WORKS FOR YOU

This is a non-negotiable. If you’re running everything through one account, your finances are a mess (even if it looks like it’s working).

Set up a dedicated business account and keep your personal expenses out of it.

From there, set up these buckets:

  • Income Account – where all client payments go
  • Owner’s Pay Account – your personal wage
  • Expenses Account – materials, tools, fuel, etc.
  • Tax & GST Account – set aside 25 – 30% as you go
  • Profit Account – yes, you should be making profit!

This keeps everything cleaner, easier to manage, and stress-free come tax time.

4. DON’T JUST HUSTLE – PRICE PROPERLY

Undercharging is one of the biggest reasons business owners stay broke.

You’re not just getting paid for your time – you’re charging for your expertise, overheads, insurance, fuel, time off tools, admin, and the value you bring to the job.

If your pricing doesn’t factor in all of that (plus a margin for profit), you’ll always be playing catch-up. In THE EDGE, we teach a powerful pricing formula to help you know your numbers and charge with confidence – without feeling guilty about it.

Don’t Just Hustle - Price Properly

5. BUILD A BUFFER, NOT JUST A BUSINESS

You know what’s worse than a quiet month? A quiet month with no savings.

A simple business buffer – 3 months’ worth of expenses, is your safety net. It turns a slow season from a disaster into a non-event.

Start small. Set aside a small percentage of every job into a savings account. Over time, you’ll build a cushion that gives you breathing room when you need it.

And trust me – you will need it.

6. PAY YOURSELF A WAGE – YES, YOU!

Most business owners don’t fail because they’re lazy. They fail because they didn’t plan ahead.
That’s why a big part of The Edge coaching program is helping you build your Money Game Plan:

  • How much do you want to earn?
  • How many jobs or clients do you need?
  • What are your monthly expenses?
  • What’s your profit target?
  • What’s your 6-month and 12-month plan?

When you have a clear plan, everything becomes easier. You know what you need to do, when you need to do it, and how to stay on track.

7. GET SUPPORT – DON’T GO IT ALONE

One of the biggest mistakes I see? Trying to do it all yourself.

Running a business is hard enough. Trying to fix your money struggles without guidance? That’s like trying to build a house with no blueprint and one arm tied behind your back.

That’s where THE EDGE 6-Week Coaching Program comes in.

It’s designed specifically for tradies, solo operators, franchisees and small business owners who are great at their trade but tired of being stressed about money.

You’ll learn:

  • How to manage cash flow like a boss
  • How to set up your business money system
  • How to price your services properly
  • How to plan for BAS, tax, and quiet seasons
  • How to pay yourself consistently and profitably

And most importantly – you’ll have support, accountability, and a step-by-step plan to follow.

Final Thoughts: It’s Time to Take Your Power Back

Being broke while working hard isn’t a badge of honour – it’s a signal that something needs to change.
You deserve to enjoy the rewards of your effort. You deserve to have money in the bank. You deserve a business that supports your life, not one that drains it.

If you’re ready to ditch the stress, sort out your money once and for all, and build a business that truly pays off, then THE EDGE is your next move.

Join THE EDGE: Your 6-Week Business Money Makeover

 ✅ Designed for tradies, franchisees and small business owners
✅ 6 weeks of step-by-step financial coaching
✅ Simple systems that work (even if you hate spreadsheets)
✅ Learn how to price right, manage cash flow, and finally pay yourself
✅ Personalised support and no-fluff accountability

Let’s stop surviving and start thriving.
? Join The Edge now and take control of your business money.

BOOK A FREE "THE EDGE" SUCCESS CALL
THE EDGE - 6-WEEK PROGRAM