Let’s talk straight.
You’re working your guts out. The tools are always in your hands, you’re answering calls at all hours, quoting jobs, managing clients, juggling suppliers, and doing all the behind-the-scenes stuff nobody sees. From the outside, you look successful – people assume you’re rolling in it.
But you’re not.
Behind the scenes, you’re quietly stressing about money. There never seems to be enough to get ahead. You’re chasing late invoices, dipping into your personal savings, and wondering why you feel broke when you’re working harder than ever.
Sound familiar?
If you’re a tradie or small business owner stuck in this cycle, let me be the one to tell you: you are not alone – and it’s not your fault. But it is time to do something different.
Let’s unpack what’s really going on, and what you can do right now to change the game for good.
Why Hard Work Alone Isn’t Paying Off
There’s this old-school mindset that says: “If you just work hard enough, the money will come.”
But here’s the truth: working harder doesn’t guarantee financial success.
You can work 60+ hour weeks and still be broke if:
- Your pricing isn’t profitable
- You don’t have a money system in place
- You’re not managing cash flow properly
- You don’t have a plan for your income
- You’re guessing instead of tracking
Hard work is important – but smart money management is where the real financial freedom begins.
The Trap Most Business Owners Fall Into
When you’re running your own business, you wear all the hats – operator, bookkeeper, marketer, customer service rep… and somehow, you’re supposed to be a financial expert too?
It’s a lot. And most people end up winging it.
Here’s what that often looks like:
- All your income goes into one account (usually the same one you use to buy groceries).
- You pay bills as they come up, hope there’s enough left over for tax, and pay yourself last (if there’s anything left).
- You do jobs, get paid, then start from scratch trying to get more work.
- BAS time? Cue panic.
That kind of financial chaos leads to one thing: burnout.
Because let’s face it – there’s nothing more frustrating than working your butt off and still feeling like you’re just scraping by.
Let’s Fix This: Money Tips Every Tradie & Small Biz Owner Needs
You don’t need an accounting degree or a finance background to turn your money situation around. You just need a few smart systems, a clear plan, and a coach who gets where you’re at.
Here’s where to start:
1. KNOW YOUR REAL NUMBERS
Let’s start with a basic but powerful truth: If you don’t know your numbers, you don’t know your business.
You need to get crystal clear on:
- What it costs to run your business monthly
- What you need to earn to break even
- How much you need to pay yourself regularly
- What profit you’re actually making
Many tradies and small business owners confuse revenue with profit – but just because you billed $10k this month doesn’t mean you earned $10k.
Once you see the real numbers, you’ll understand why the money keeps vanishing, and what needs to change.
2. PAY YOURSELF A WAGE – YES, YOU!
Here’s a wild idea: You deserve to be paid like an employee in your business.
Too many business owners pay themselves last – if at all. That ends today.
Start setting a weekly or fortnightly wage for yourself, even if it’s small at first. The goal is consistency. It helps you budget your personal life and builds a healthier relationship with your business finances.
You’ll be amazed at how this one habit shifts your mindset from chaos to control.
3. CREATE A MONEY FLOW SYSTEM THAT WORKS FOR YOU
This is a non-negotiable. If you’re running everything through one account, your finances are a mess (even if it looks like it’s working).
Set up a dedicated business account and keep your personal expenses out of it.
From there, set up these buckets:
- Income Account – where all client payments go
- Owner’s Pay Account – your personal wage
- Expenses Account – materials, tools, fuel, etc.
- Tax & GST Account – set aside 25 – 30% as you go
- Profit Account – yes, you should be making profit!
This keeps everything cleaner, easier to manage, and stress-free come tax time.
4. DON’T JUST HUSTLE – PRICE PROPERLY
Undercharging is one of the biggest reasons business owners stay broke.
You’re not just getting paid for your time – you’re charging for your expertise, overheads, insurance, fuel, time off tools, admin, and the value you bring to the job.
If your pricing doesn’t factor in all of that (plus a margin for profit), you’ll always be playing catch-up. In THE EDGE, we teach a powerful pricing formula to help you know your numbers and charge with confidence – without feeling guilty about it.

5. BUILD A BUFFER, NOT JUST A BUSINESS
You know what’s worse than a quiet month? A quiet month with no savings.
A simple business buffer – 3 months’ worth of expenses, is your safety net. It turns a slow season from a disaster into a non-event.
Start small. Set aside a small percentage of every job into a savings account. Over time, you’ll build a cushion that gives you breathing room when you need it.
And trust me – you will need it.
6. PAY YOURSELF A WAGE – YES, YOU!
Most business owners don’t fail because they’re lazy. They fail because they didn’t plan ahead.
That’s why a big part of The Edge coaching program is helping you build your Money Game Plan:
- How much do you want to earn?
- How many jobs or clients do you need?
- What are your monthly expenses?
- What’s your profit target?
- What’s your 6-month and 12-month plan?
When you have a clear plan, everything becomes easier. You know what you need to do, when you need to do it, and how to stay on track.
7. GET SUPPORT – DON’T GO IT ALONE
One of the biggest mistakes I see? Trying to do it all yourself.
Running a business is hard enough. Trying to fix your money struggles without guidance? That’s like trying to build a house with no blueprint and one arm tied behind your back.
That’s where THE EDGE 6-Week Coaching Program comes in.
It’s designed specifically for tradies, solo operators, franchisees and small business owners who are great at their trade but tired of being stressed about money.
You’ll learn:
- How to manage cash flow like a boss
- How to set up your business money system
- How to price your services properly
- How to plan for BAS, tax, and quiet seasons
- How to pay yourself consistently and profitably
And most importantly – you’ll have support, accountability, and a step-by-step plan to follow.
Final Thoughts: It’s Time to Take Your Power Back
Being broke while working hard isn’t a badge of honour – it’s a signal that something needs to change.
You deserve to enjoy the rewards of your effort. You deserve to have money in the bank. You deserve a business that supports your life, not one that drains it.
If you’re ready to ditch the stress, sort out your money once and for all, and build a business that truly pays off, then THE EDGE is your next move.
Join THE EDGE: Your 6-Week Business Money Makeover
✅ Designed for tradies, franchisees and small business owners
✅ 6 weeks of step-by-step financial coaching
✅ Simple systems that work (even if you hate spreadsheets)
✅ Learn how to price right, manage cash flow, and finally pay yourself
✅ Personalised support and no-fluff accountability
Let’s stop surviving and start thriving.
👉 Join The Edge now and take control of your business money.